A TV commercial request with no brand foundation to support it.
Won the pitch. Concept aligned with client's own market research. Four additional brands developed for the same group.
A wholesale operation running on Excel spreadsheets and manual QuickBooks entry.
Wholesale orders from CA$500 to CA$5,000 captured automatically. Zero manual entries.
Transform educational scripts into compelling audiovisual content for young audiences.
Integrated into the official Yo Puedo Ser platform, reaching students across Bogotá's public school system.
Communicate a full corporate identity transformation — from Pacific Rubiales to Frontera Energy — through a single emotionally powerful video.
A manifesto video that became the centerpiece of the rebranding process, aligning internal teams and communicating the new identity to international audiences.
A holiday activation with a defined mechanic but no creative direction or user experience strategy.
High participation and social virality. A premium brand experience that felt as exclusive as the product itself.